Police sunglasses campaign raises funds for community outreach programs
Starting on June 15th, the Vancouver Police Foundation will launch its 2015 Kops’ Shades for Kids Campaign. Back by popular demand, the Campaign allows the public to support VPD’s youth at-risk community outreach work via iconic, mirrored aviator sunglasses – a signature look inherently tied to police. The Campaign also seeks to strengthen the link between the Vancouver Police Department (VPD) and the community it serves.
Originally introduced in the summer of 2013, the Campaign has raised over $318,000 for Vancouver Police crime prevention projects and early intervention community outreach programs.
London Drugs is the official retail partner of the campaign, selling the glasses in all of their Vancouver retails stores. 100% of the proceeds will be donated back to the VPF. For more information on the campaign, visit https://www.vancouverpolicefoundation.org/shades/
The VPD Aviator Sunglasses cost $20 each and are available at all Lower Mainland London Drugs locations, Community Policing Centres and on the Vancouver Police Foundation website.
Warning; wearing sunglasses supports the cops, but it doesn’t make you one. Get your police glasses and help us build a safer community.
A press release is available for download (PDF).
For more information or interviews, please contact:
Martina Meckova
VPF Executive Director
604-836-5344
604-717-3715
mmeckova@vancouverpolicefoundation.org
Randy Fincham
Media Relations Officer
Vancouver Police Department
604-717-3679
randy.fincham@vpd.ca
Cynnamon Schreinert
London Drugs
cynnamon@hartleypr.com
604-802-2733 | @CynnamonS
The Vancouver Police Foundation helps advance initiatives in five key areas that strengthen community connections, support youth, and help keep Vancouver safe: Community Engagement Grants, VPD Cadets, the VPD K9 Unit & Police Service Dogs, the VPD Mounted Unit, and Special Projects, Programs & Equipment. Help bring innovative ideas to life and strengthen public safety across Vancouver by making a gift today.
