As one of the businesses affected by the June 15 Stanley Cup riots, London Drugs was keen to find a way to acknowledge the Vancouver Police Department and the officers who helped their staff to safety that night.
The company recognized the goodwill amongst Vancouver’s citizens and quickly launched an in-store fundraising program with two ways for its customers to get involved: donations at all its Vancouver store cashiers and the sale of “I Love Vancouver” T-Shirts.
“We created these (I Love Vancouver) shirts because we [knew] the citizens of Vancouver [felt] the need to express pride in the city and there is no better cause to ensure Vancouver stays safe, than to support the Vancouver Police Foundation,” said Wynne Powell, London Drugs president and CEO.
Through the initiative, the company raised $7,000. We thank them for their support!